The World of Top Gear is a major exhibition at the National Motor Museum, Beaulieu in Hampshire featuring a collection of the actual cars created by presenters Jeremy Clarkson, Richard Hammond and James May used in the popular BBC television series.
Bugsgang was tasked with launching the exhibition working closely with Beaulieu’s in-house marketing and PR team with the aim of increasing visitors to the attraction.
The media launch was timed to coincide with a new series of Top Gear with the programme’s iconic mystery racing driver, The Stig, joining Lord Montagu of Beaulieu at the event. Extensive coverage was achieved including articles in national newspapers, motoring & lifestyle magazines /websites plus posts on leading Blogs and social media networks.