Visit Chichester is a public/private sector partnership set up by Chichester District Council and members of the local tourism industry to promote a wide range of visitor experiences. Research into the intensely competitive short breaks market showed that whilst there was good awareness of the City of Chichester, knowledge of other parts of the District including Midhurst, Petworth and the newly created South Downs National Park, was low. Bugsgang’s task was to raise the profile of the environment and lifestyle of the Chichester District with the aim of attracting consumers to sample the products and services on offer from Visit Chichester members. Key journalists were invited to experience the Chichester District at first hand on walking, cycling, cultural and general breaks as well attending major events at Goodwood and the Chichester Festival Theatre. The articles that resulted from these visits appeared in travel, lifestyle, property and finance sections of national publications and websites.
Every national newspaper carried articles on the Chichester District as a result of the campaign. Also, key regionals such as the Evening Standard and lifestyle magazines ran positive articles on the huge variety of activities available to visitors to the region such as paddle surfing and mushroom foraging. The cumulative value of this coverage was £1million in a single year and most importantly, Visit Chichester members reported a marked increase in business levels as a result of the PR programme.