www.walesinstyle.com was started in conjunction with Visit Wales and pulls together everything you need for a stylish break to Wales. The website also includes such elements as mapping services, e-brochures and shortlists.
Web based activity, especially within the travel sector, is growing exponentially at the moment and this client gave Bugsgang the perfect opportunity to utilise their web contacts to maximise coverage whilst still gaining editorial in the more traditional print media. Bugsgang’s aim was to raise and maintain awareness of the new website in national, consumer and online press.
A wide range of coverage was achieved for Wales in Style including editorial and online photo gallery on Handbag.com, the largest UK womens’ website, and a double page spread in the Independent on Sunday travel supplement.